LinkedIn Guide - 2021


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LinkedIn is the most extended professional network with more than 722+ million members in more than 200 countries and territories worldwide.

LinkedIn useful for both business and consumer marketing campaigns and it is free to use and highly effective.

Top Reasons why you should use LinkedIn
  • Grow your reach
  • Source the top talent
  • Promote your Skills
  • Support to your external website
  • Network is net-worth
  • Creative cover photo
  • Customized URL

Grow Your Reach

The perfect LinkedIn profile makes you reach widely, make sure your profile must update with new information, detailed descriptions on the profile page, certifications of your skills, and this way you can consistently improve your reach among the targeted persons.

By posting relevant content on LinkedIn, you can showcase your skills to the world.

Increase your post engagement (like share and comments) to reach better

Surprisingly, the Google algorithm sometimes shows the LinkedIn page on the top of the results.

So Google your name!

Source the Top Talent

LinkedIn is a great source when looking for new talent and used to connect employees and recruiters, consumers, and entrepreneurs.

If you looking for someone to help your business, LinkedIn has the opportunity to find your top talent and it is suggested to be active in LinkedIn which helps you to grow your professional network.

Promote your Skills

Communities are core to the success of any business. Promoting your skills through the posts, slides, and content you shared on the LinkedIn page will help you to get more visibility.

Be clear with your descriptions; highlight your achievements and awards that should be relevant to the people you want to attract.

Try to avoid any jargon and keep it simple, clear, and concise that sells yourself with your descriptions.

Helps to your Website

If you have a blog or online store or any website, LinkedIn helps you to drive high traffic to your website that has a chance to convert your leads, prospects to your ever-happy customers on your sales funnel.

According to research states that “46% of the social media traffic visiting B2B company sites comes from LinkedIn”

By sharing relevant and helpful content on LinkedIn becomes a marketing plug card for your business.

It is essential to ensure your website having a perfect landing page, user-friendly experience for a high conversation rate.

Network is Net-worth

LinkedIn is a great networking tool that helps you build a long-lasting relationship

LinkedIn Profile acts as a personal CRM system, you can deal with all your contacts effectively and efficiently.

Creative Cover Photo

Like the Facebook platform, LinkedIn also allows you to post the cover photo.

Try to post a creative cover photo reflective of your skills, your business logo, or an image associated with your profession.

Creative Cover photo paves the way for you to make stand out.

Customized URL

It is important to change your default URL of the Linkedin Profile.

You can able to add your name, consider adding your profession or skill

Like for e.g.: will-smith-seo, will smith-mba

Bottom line

Any social media is important for these digital days as same as Linkedin, Share the knowledge and experience you have gained and try to provide great value to your growing network, accept all your connections, Engage meaningfully and Finally keep your content positive and helpful.

From the above-mentioned suggestions, make your own effective personal brand through the LinkedIn profile.